![]() Instead of disappearing after 24 hours, highlights stick around. Highlights are great for driving traffic, too. By posting a preview or teaser on your main feed you’ll generate interest and curiosity, not to mention building a sense of FOMO (fear of missing out) since Stories are only available for 24 hours unless you save them to a highlight. To make sure that your followers aren’t missing your Story, make a post about it and share it on your main feed. Some people don’t pay attention to Instagram Stories. Here are some Instagram Swipe Up best practices you can follow to improve your Instagram engagement. Now you have a couple of different ways to add the Swipe Up option to your Instagram Stories. When your Story is posted, viewers will be able to swipe up for your IGTV video and click the link in the top left of the IGTV video, sending them to wherever you want them to go.Ī little convoluted, to be sure, but if you don’t have a verified business account or 10,000 followers, you have to take special measures. Tap on the link icon at the top of the screen. Start your Instagram Story as you normally would, either uploading an image or video or doing it directly in the Instagram app. That means if you’re a public figure who has gone through the trouble of getting verified on Instagram you can get the Instagram Swipe Up feature even without 10K followers.īut once you have it, how do you use it? How to Add a Swipe Up Link to Your Instagram StoryĪdding a Swipe Up link to your Instagram Story is a simple, 3-step process. To get access to this coveted feature, you have to have an Instagram Business Profile and at least 10,000 followers or have a verified account. As such, there are restrictions on who can get one. Instagram wants to keep the Swipe Up feature exclusive. How to Get the Instagram Swipe Up Feature
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